What is contextual targeting?
Contextual targeting The process that matches ads to relevant sites in the Display Network using your keywords or topics, among other factors.
What is contextual targeting in Google PPC?
Contextual targeting is a form of personalized advertising that enables your Google PPC ads to appear on relevant sites. To get started, input keywords or topics, and set your campaign to show ads on the Display Network. Google will then analyze the content on a website and match that against your ad using keywords, topics, language, and location.
Is contextual targeting GDPR-safe?
Contextual targeting is leaps and bounds more GDPR-safe and effective than other targeting methods; however, it is not free of its own limitations and problems. Contextual advertising is a process that requires constant attention.
What is the difference between a DMP and contextual targeting?
The information about the user (such as demographics, behavioral profile, browsing history, etc) comes primarily from a DMP. Contextual targeting uses information about the website and page to determine which ad to display.
What does the new EU law mean for Contextual targeting?
The new EU law will put a spanner in the works for advertisers, making the traditional behavioral targeting of ads a real challenge. Contextual targeting (aka in-text, in-context advertising, and even non-personal or non-personalized advertising) offers a partial remedy to the GDPR’s restrictions and liabilities by reversing the targeting process.
What is contextual advertising and how does it work?
Contextual advertising is a process that requires constant attention. For example, some contexts are too broad for precise targeting and the ad slots may end up being taken by a competitor’s ads. There are examples of some unfortunate ad pairings.