Inhoudsopgave
Waar kijkt gen Z naar?
Gen Z kijkt video’s in de trein, op werk, in de klas, in bed, op de bank en waarschijnlijk op nog 101 andere plekken. Mobiele apparaten en een goede internetverbinding maken dit flexibele kijkgedrag mogelijk. Niet zo gek dus dat 75% van alle YouTube video’s op een mobiel apparaat worden gekeken.
Welke generatie is een digitale generatie?
Grenzeloze generatie (geboren in de periode 1986-1995) Ook wel: Digitale generatie, screenagers, Generatie Y, generatie Einstein of millennials (1980-1995) genoemd. Voor de grenzeloze generatie geldt dat kinderen al vroeg actief zijn met sms en op internet met profielensites en MSN.
What is the age range for Gen Z?
Gen Z: Gen Z is the newest generation, born between 1997 and 2012. They are currently between 6 and 24 years old (nearly 68 million in the U.S.) Gen A: Generation Alpha starts with children born in 2012 and will continue at least through 2025, maybe later (approximately 48 million people in the U.S.)
Is Gen Z the most politically progressive generation yet?
Most generations tend to be more left-leaning than the previous generation, and Gen Z is no exception. While Gen Z-ers look a lot like Millennials on many key issues, they are the most politically progressive generation yet.
What do Gen Z-ers look for in a brand?
In much the same way that Gen Z-ers use social media as a means to curate their own personal brand, they also look at their purchasing decisions as an expression of their values and identity. As an example, they are drawn to sustainable products and brands — and are often willing to pay more for them.
Is Gen Z The ‘Loneliest’ Generation?
Mental health challenges are a sad characteristic of Generation Z, which has been referred to by some as the “loneliest generation,” as their endless hours spent online can foster feelings of isolation and depression. More time spent on smartphones or watching Netflix means less time spent cultivating meaningful relationships.