Inhoudsopgave
Wat valt er onder de Coca Cola Company?
Coca-Cola is ’s werelds grootste producent van niet-alcoholische dranken en brengt in Nederland vijftien merken op de markt, waaronder Coca-Cola, Coca-Cola Zero, Coca-Cola light, Fanta, Sprite, Aquarius, Minute Maid, Nestea, Kinley, Chaudfontaine, Monster, Fernandes, Dr Pepper, Capri-Sun en Schweppes.
Waar komt de naam Coca-Cola vandaan?
Nadat in Pembertons thuisbasis Atlanta in 1886 een verbod op alcoholische dranken was uitgevaardigd, verving hij de wijn door een extract van kolanoten. Om de bittere smaak van de kolanoten te neutraliseren voegde hij er suikersiroop aan toe en noemde het drankje Coca-Cola.
What is Coca-Cola’s distribution system?
In the long-term, it acts more like franchising, where bottling partners are kept mostly independent, yet tied to the Coca-Cola brand. This mixed distribution system of owned and non-owned bottling partners is the Coca-Cola system which sold 30.3 billion unit cases by 2019. Trademark Coca-Cola accounted for 43 percent of U.S. unit case volume.
What is the Coca-Cola Company and its bottling partners?
The Coca-Cola Company and its bottling partners are collectively known as the Coca-Cola system. The Coca-Cola Company does not own, manage or control most local bottling companies.
Who distributes Coca-Cola in Zambia?
In Zambia, for example, Zambian Breweries, a wholly owned subsidiary of SABMiller, is the sole bottler of Coca-Cola in the country, and also bottle beer. Within each country, the same pattern of devolution is seen when it comes to distribution. In Africa, in our experience, we have seen two sorts of distribution model.
How do I become a Coca Cola distributor?
While distributorship opportunities abound, certain factors will have to be figured out before proceeding. These and more have been included in this article for your benefit. To become a Coca Cola distributor, you’ll need to know all the products produced by the company.