What is the history of Millsberry?
Millsberry was an advergame, created by General Mills in July 2004 as a marketing tool. It had shops, homes, an arcade, special events, and a weekly newspaper called the Millsberry Gazette, which told you the happenings in Millsberry. General Mills often used product placement on Millsberry.
What is the relationship between Millsberry and General Mills?
Millsberry was linked to the General Mills company who used a range of product placements within the game as a marketing tool of which they were one of the first to do so. Several cereal releases from the company also cross promoted the game to encourage children to join the online neighbourhood of Millsberry.
When did Millsberry shut down?
Released in mid 2004 Millsberry was online nearly 18 months before the popular Club Penguin franchise. The game would be online for just over 6 years with a final Millsberry shut down date of 31 December 2010 leaving players with a handful of wallpapers, printables and a customised yearbook as a final farewell to the game.
What makes the Millsberry Arcade so special?
For those that spent a lot of time in the arcade you’ll recognise the Millsberry arcade as the place to experience all sorts of interesting games that also tied into stats (fitness, civics, intelligence) or rewards.
Why did General Mills shut down Millsberry?
Toucan Sam. Yes, they shut down Millsberry because General Mills’ characters are making kids biased on wanting cereal, and making them ask their parents to buy it for them. Millsberry was basically nothing BUT Toucan Sam, Lucky Leprachan (I think I misspelled that), CooCoo the Cocoa Puffs Bird, Chef Cinnamon, etc.
What are the best shops in Millsberry?
One of the most popular shops in Millsberry’s bustling downtown area is Tricks, Toys & Games, which sells all sorts of amusing gadgets and toys that are guaranteed to keep anyone entertained for hours!
Is downtown Millsberry really up to date?
As everyone in Millsberry knows, ever since the Mayor’s decree to bring Downtown “up to date,” businesses have rushed in, making it one of the busiest places in the City.
What is Millsberry neighbourhood?
Several cereal releases from the company also cross promoted the game to encourage children to join the online neighbourhood of Millsberry. The game world of Millsberry was referred to as the neighbourhood where players with their own customised Buddy character could explore.